Dolmen Mall, Pakistan’s first international standard mall, is
famous for being at the forefront of every major national celebration. With
every event, they have continued to raise the bar when it comes to family entertainment
and shopping in Karachi.
As our Independence Day approaches, we see the city changing itself
to represent the colors of Pakistan, and Dolmen did not stay behind in giving
its visitors a flavor of patriotism. This year, their theme, ‘Dolmen loves
Pakistan’, was weaved around the concept of #HamariPehchan aimed at giving
people a chance to celebrate Pakistan’s identity. Spanning across all three
malls, namely Dolmen Mall Clifton, Dolman Mall Tariq Road and Dolmen Mall
Hyderi, the event kicked off on 12th of August 2016.
“Living in a time where there is so much uncertainty and negativity
surrounding our identity as a nation, we wanted to celebrate the achievements
and entertainment aspects of Pakistan which we are known for. These things are relate-able to the older as well as the younger generation of this country and
they need to be celebrated. This is what makes us proud as Pakistanis,” said
Anum Nadeem, Marketing Head of the Dolmen Group at the event.
A weekend worth of activities were executed in all its patriotic
glamour and glory. For this, the mall was draped in shades of greens and
whites. The walkways saw magnificent replicas of the country’s monuments. From
live murals of national heroes to specially dressed guards standing and saluting
the customers, the entire mall gave off 14th August vibes. The main
atrium was designed to take the mall-goers on a photographic journey through
Pakistan and its rich culture. Adding to the desi feel, a dhaaba was set
up by Chai Wala offering fresh parathas
and chai for all those craving for a
cup of tea, Pakistan’s undisputed favourite drink. Folk music and a special
Azadi Bazaar selling flags, badges, and other patriotic merchandise set the
right mood to the three-day event.
To mark the eve of Independence Day, a grandiose performance by Sounds
of Kolachi dazzled the audience. The soulful music melted into the beautiful
notes of our National Anthem at precisely 12 AM, amidst a shower of confetti
while the guards raised the flag and saluted. The moment was breathtakingly
beautiful.
On the same night, visitors at Dolmen Mall Tariq Road were
enthralled to find Noori performing live and did not shy away from fully
enjoying patriotic beats.
On the digital front, an Instagram competition was hosted, allowing
amateur photographers to showcase their talent. Top three photographs were
selected and awarded with prizes. More prizes awaited all those who visited
Dolmen wearing green. Shoppers and visitors were, thus, pleasantly surprised at
various occasions.
As another successful event comes to an end, Dolmen stands tall and
proud; the management determined to keep providing more quality events and
celebrations to its visitors. Let’s wait to see what they have in store for the
next event!
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