Pakistan eCommerce Consortium is a Facebook community of a little over 350 members who work in the local eCommerce industry. It functions as a close knitted support group where members ask questions, share knowledge and opportunities and talk about the issues faced by the eCommerce players in Pakistan.
The group is run
by Anum Kamran (Founder & CEO –
Buyon.pk) and Kamran Shamim (CEO – Apex Solutions) and
a couple of weeks ago, they announced the first ever meetup for their members
which was hosted by Anum Kamran (Founder & CEO –
Buyon.pk).
The meetup happened at
Center for Entrepreneurial Development (Aman-CED) inside IBA’s main campus on
Saturday, 16th December, 2017 and was attended by some really
prominent names in the local eCommerce industry along with a special guest
who flew in from Chine to attend the meetup.
The two hour long
discussion touched almost all sore spots of the industry, including lack of
e-payment solutions, taxation, logistics, and fraudulent practices followed by
some of the local industry players where they sell low quality and counterfeit
products and create a general mistrust in customers.
Abid Beli (Founder & CEO – Beliscity and Delivery
Walay) spoke about his experience of starting the first ever
eCommerce store in Pakistan back in 2001 and the issues that are still
faced by sellers even after 16 years. Cash on Delivery is still preferred by
the customers which increases risk for the seller and we still see so many
cases of returned deliveries. Another dangerous trend is seeing a surge in
counterfeit products sold by some e-stores, they show and charge for original
products but deliver cheap knockoffs.
Saad Jangda (Founder & CEO - Symbios.pk) said
that customers now have the power to make informed decisions by making
comparisons and this creates a tough price-based competition among different
eCommerce businesses. He spoke about his experience of starting the first
Cash on Delivery offering e-store in Pakistan and their collaboration with TCS.
Shayaan Tahir (CEO –Homeshopping.pk) spoke
about the challenges of managing social media and the ways in which businesses
can enhance customer satisfaction by being honest and empathetic. He also
mentioned that directly connecting sellers to customer can make a business lose
control over product quality.
Shehzad Rah(Director – Paxi) stressed on
the importance of educating customers and helping them with making informed
choices. This can also help in reducing the number of returned orders and help
business grow better.
Anum Kamran (Founder & CEO –
Buyon.pk) shared
the future goals for the community and spoke about the importance of
collaboration and creating a better ecosystem so that better business models
can emerge out of it. She also promised to host more meetups in the future so
that members can seek advice, find mentors and create partnerships with each
other.
The discussion concluded with following pointers:
The discussion concluded with following pointers:
- Establishing a neutral body to monitor the progress and unethical practices/customer complaints against the business.
- Collaborating with other business entities and federal governments for eCommerce policy framework.
- Better Payment Solutions are on the top most priority.
- Better logistics and tracking systems for quick delivery and feedback.
- Improving Social Media presence and practicing active listening for gathering valuable insights.
- Undocumented Facebook businesses and their impact on the overall industry.
The discussion was
moderated by Anum Kamran (Founder & CEO –
Buyon.pk) and NoorJehan Arif (Co-Founder - Mushawar
Consulting) and
few other women members also attended and participated in the discussion.
Community meetups are an excellent way to create better connections and hunt for solutions and opportunities and I think this step taken by PEC was an excellent idea. Anum Kamran (Founder & CEO – Buyon.pk) and her team were an excellent host as always and they are looking for people to join in the mission.
Do you run an eCommerce business or want to start one? Join PEC right now!
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